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THE MONSTER.COM INDEPENDENT PROFESSIONAL (IP) NEWSLETTER

THIS WEEK: The Story of a One-Man Marketing Machine

Monster's IP zone is your online career home, whether you want to
start a new business, test out a new industry or strike out on your
own. What's up in the Independent Professional zone this week?

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IN THIS ISSUE: Week of January 17, 2000

-- FREE AGENT GUIDE: The Story of a One-Man Marketing Machine
-- THAT'S NEWS TO ME: The IRS Says You Can Swap Web Ads for Free
-- HEARD ON THE BOARD: Executive Coach Learns How to Dig for
Prospects
-- THE INDEPENDENT PROFESSIONAL ZONE POLL: How Is Your Free-Agent
Business Organized?
-- MONSTER TALENT MARKET: Jack (or Jill) of All Trades

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FREE AGENT GUIDE: One-Man Marketing Machine Tells His Success Story

It may have required part-time moonlighting at Macy's, but David
Braverman managed a smooth transition from corporate marketer to
proprietor of his own marketing management agency. Alyson Preston
spoke with David about what it takes to go solo and keep your
business healthy in the long run.
http://content.talentmarket.monster.com/redirect/braverman.stm

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THAT'S NEWS TO ME: The IRS Says You Can Swap Web Ads for Free

A couple of weeks ago we told you about free Web banner ad exchange
services offered by the likes of bCentral, SmartAge and HyperBanner.
Since then, the IRS has come out with good news for companies who
barter ads on the Web: The companies can usually do so without
incurring taxes. This ruling removes doubts that small business
proprietors may have had about both the potential tax liability and
the paperwork burden of these ad exchanges.

Read more about it here:
http://www.msnbc.com/news/354247.asp

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HEARD ON THE BOARD: Executive Coach Gets a Plan to Unearth Prospects

Monster member Teri recently asked: "I want to get very focused and
specific in my marketing efforts [for my executive coaching business]
and am considering sending my marketing information to human
resources and management development departments in Fortune 500
companies in the New York City area. First, do you think this is a
good approach; second, should I be sending my information to the most
senior staff person in the department; and third, how might I go
about getting a mailing list of these companies, departments and
department heads?"

The Free Agent Advisor answers: "I think it's a fine idea to contact
key people at these companies. But unfortunately, I don't think it's
as simple as buying a mailing list or even identifying all the HR
people with a certain title. You're going to need to do a bit of
digging at each company in order to identify the person in power
who's most likely to be receptive to your proposal..."

Read the rest here:
http://forums.monster.com/viewmessage.asp?messageid=739918

Got your own question? Post it to one of our two Independent
Professional experts:

Ask the Free Agent Advisor
http://my.monster.com/forum.asp?forum=800

Ask the Work-from-Home Coach
http://my.monster.com/forum.asp?forum=801

Or chat live with the Free Agent Advisor Thursdays at 9 p.m. E.S.T.
or with the Work-from-Home Coach Tuesdays at 8 p.m. E.S.T. For either
chat, log in to Monster.com Chats and join us in the
#Events room.

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THE MONSTER.COM INDEPENDENT PROFESSIONAL POLL: We Ask, You Answer

Last week we asked: How does your free-agent income compare to
employment income?

You said:
-- I net less than I did as a salaried employee: 32%
-- I make about the same money: 12%
-- I make up to 25% more money as a free agent: 14%
-- I make 26% to 50% more money as a free agent: 24%
-- Don't bother me, I'm counting money: 16%

This week's question: How is your free-agent business organized?

Cast your vote here:
http://independentprofessional.monster.com

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MONSTER TALENT MARKET: Jack (or Jill) of All Trades

Here are three of the more than 36,000 auctions posted by over
126,000 independent professionals in the Monster Talent Market:

**DATABASE GURU**
The talent: "MS Access Consultant"
The target project: "MS Access database development or database
administration; database enhancements, reports, queries, etc.; data
imports from other sources such as spreadsheets or other databases."
The desired rate: $50 per hour

**JACK OR JILL OF ALL TRADES**
The talent: "Multitasking Project Manager/Coordinator"
The target project: "Data entry, bookkeeping, billing, software
trainer, project coordinator."
The desired rate: $25 per hour

**HOSPITALITY HONCHO**
The talent: "Lodging/Hospitality Expert"
The target project: "Supplying support services to hospitality and
related businesses, including custom programming, staff planning,
selection of property management/point-of-sale systems, accounting
applications, training, software installation and support."
The desired rate: $75 per hour

Check out the Talent Market and build your own project or profile:
http://talentmarket.monster.com

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Email your ideas and opinions to: mailto:IP@monster.com

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